Main advertising channels on the Internet

The main channels for advertising on the Internet
We have always been convinced that lasting good results from any company’s Internet presence can only be achieved through a high-quality website and its professional optimization, leading to a good ranking in search engines.

However, good optimization usually takes time, and in more competitive segments, achieving it can be quite tedious and time-consuming. So, Internet advertising opportunities are a really meaningful, albeit temporary, alternative to SEO.

Indeed, there is always an opportunity to pay for Internet advertising of your site, especially when it is still new and you do not have time for its good optimization.

The positive side of Internet advertising is that results are achieved quickly. The downsides, however, are that it is usually an expensive “commodity” and is certainly short-lived. The moment you stop paying for advertising, the traffic to your site normally goes back to the previous levels.

What are the main channels for Internet advertising?

Google advertising

Google has long been known for the possibility of your site appearing above the search results in the form of a “sponsored” (paid) link.

The program is called Google Ads and is a complex system for paying for ads on Google, and the payment amount is based on the number of clicks on your ad (pay per click).

Another feature of the Google Ads system is that it is based on bids, and Google shows that ad whose owner is willing to pay the highest price for it.

The good thing about this type of Internet advertising is that the advertiser only pays when someone clicks on their ad.

The bad news, however, is that in highly competitive segments, the cost of Google Ads can reach $10 or more for just one single click on your ad.

For this reason, if your business is developing in a highly competitive segment and you want your ad to appear on top of the Google results, your advertising budget must be serious.

In addition to the high price, another negative side of advertising on Google is that the system has quite limited options for targeting (directing) the audience, from which it follows that a poorly set up advertising campaign in Google Ads can turn out to be both expensive and ineffective.

Advertising on social networks

Social networks, recently rightfully called “social media”, have literally blown up the Internet in recent years.

The majority of Internet users already spend a large part of their time on these networks, and many of them use social networks as practically the only source of information.

Of course, the leading network is Facebook, but not far behind it are Twitter and Instagram, and the relatively recently born TikTok is already gaining momentum.

Social networks, also called “Social media”, are becoming increasingly attractive for Internet advertising, and each of these networks offers its own platform for publishing and managing ads.

However, due to the limited scope of this article, here we will take a closer look at the possibilities of Internet advertising only on Facebook.

This oldest and most established social network actually also offers the most well-developed ad publishing and management system.

Facebook’s ad management module is extremely powerful and provides advertisers with a huge amount of information that can be used to narrowly target Internet advertising to a strictly profiled audience.

For example, any Internet advertisement on Facebook can be set so that it appears only to people in a certain territory, of a certain gender, with certain interests, social status, and even property status! What could be better than that?

Another major trump card of online Facebook advertising is that it can still be quite affordable!

It is not by chance that we wrote “can be” at quite affordable prices. The price you achieve depends a lot on how you define and target your ad.

A properly set-up and well-targeted Facebook ad can cost you as little as $0.05 per click! That’s 5 US cents per click – a price that can hardly be achieved through other forms of Internet advertising.